The sun, the sea and stunning natural wonders have drawn mankind to Florida for eons. There is freedom here. Permission to try anything or do nothing at all. So come to Florida. Soak up some local color. And take some home with you.

Florida. Feast of Flowers. The very name trips tropically off the tongue, conjuring images of lush green palm trees waving over white sand beaches and gently lapping azure surf.

"Florida" also calls forth vivid vistas of pristine wilderness like the Everglades, Big Cypress National Preserve and Apalachicola National Forest. All Florida teems with wildlife from blue herons, roseate spoonbills and red-cockaded woodpeckers to the many colorful fish of our warm tropical waters.

To many, the name Florida sparks thoughts of riotous fun at the world's best-loved theme parks, with rides that leave you screaming for more. Others will enjoy strolls through fascinating ethnic neighborhoods such as lively Ybor City. And as you explore the winding back roads, you'll come upon the many lovingly restored small towns that hug the shore or, further inland, sit amidst stately oaks, surrounded by fragrant orange groves.

Throughout the state, you'll find baronial mansions such as the winter estates of Henry Ford and Thomas Edison, and still-splendid hotels from the days when only the very wealthy could come to this magical place.

Shoppers delight at unique stores offering one-of-a-kind treasures, while plentiful ultra-modern malls enthrall shoppers from across the globe.

For more active interests, Florida offers top-rated canoe trails, unrivalled salt and freshwater fishing (Florida is called The Fishing Capital of the World), and more golf and tennis facilities than anywhere else in the United States.

Florida is home of the perfect vacation. And now is the perfect time to visit. For your Florida information pack please call 01737 644882 or visit www.FLAUSA.com/uk.